Pursue integrated marketing communications grounded in creativity

spanning online to offline, ATL to BTL, and planning to execution.

Pursue integrated marketing communications grounded in creativity

spanning online to offline, ATL to BTL, and planning to execution.

Pursue integrated marketing communications grounded in creativity

spanning online to offline, ATL to BTL, and planning to execution.

ABOUT

PROJECTS

CONTACT

PORTFOLIO

PUBLISHED IN 2025

PUBLISHED IN 2025

BASED IN SEOUL

BASED IN SEOUL

I BELIEVE THAT EVERY

I BELIEVE THAT EVERY

I BELIEVE

BRAND HAS A STORY THAT

BRAND HAS A STORY THAT

THAT EVERYBRAND

NEED TO BE TOLD

NEED TO BE TOLD

HAS A STORY THAT

NEED TO BE TOLD

WHAT I DO.

LEARN MORE

LEARN MORE

BRANDING

Develop the concept and keywords for the project. Define a brand that aligns with the company and its identity, and design its key elements.

BRANDING

Develop the concept and keywords for the project. Define a brand that aligns with the company and its identity, and design its key elements.

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CAMPAIGN

Lead the planning and execution of integrated campaigns across online and offline channels. Visual direction spans diverse formats.

CAMPAIGN

Lead the planning and execution of integrated campaigns across online and offline channels. Visual direction spans diverse formats.

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SPACE

Plan and design a variety of spaces, including permanent, temporary, and promotional installations.

SPACE

Plan and design a variety of spaces, including permanent, temporary, and promotional installations.

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CONTENTS

Develop content that is both impactful and sensorial. effectively convey the brand’s marketing messages and user-centric selling points to customers.

CONTENTS

Develop content that is both impactful and sensorial. effectively convey the brand’s marketing messages and user-centric selling points to customers.

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LATEST PROJECTS

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VIEW ALL PROJECTS

BRANDING

SUPERPLEX Branding

SUPERPLEX Branding

BRANDING

SUPERPLEX Branding

SUPERPLEX Branding

SPACE

EV6 UNPLUGGED GROUND

EV6 UNPLUGGED GROUND

SPACE

EV6 UNPLUGGED GROUND

EV6 UNPLUGGED GROUND

MY PROCESS

RESHAPING PERSPECTIVE

RESHAPING PERSPECTIVE

RESHAPING

THAT CHALLENGE

THAT CHALLENGE

PERSPECTIVE

THE ORDINARY

THE ORDINARY

THAT CHALLENGE

THE ORDINARY

Analyze

Perform data-driven research that combines quantitative analysis and experience-based qualitative insights.

CREATE

Create innovative outcomes through a broad range of directing experience and sensibility across 2D, 3D, video, and imagery.

Execute

I enhance the project's completeness by not only conceptualizing but also executing.

CLIENTS